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TVS

Project

Commercial

Location

Chennai, India

Area - Year

3000 sq.ft - 2023

Design Team

Gayatri Gunjal - Damodaran - Kaviya

Photographer

Phosartstudio

Styling

YellowSub Studio

An Immersive Experience of Sky, Air, Fire, Water, Earth.

The Experience Center stands as a testament to the elemental forces that shape both nature and design. Spanning 3,000 square feet, the center invites visitors into a sensory journey where Sky, Air, Fire, Water, and Earth are not mere themes, but integral parts of the space, evoking harmony and balance.

Upon entering, the reception area welcomes guests with a blend of organic textures and fluid lines that mimic the raw, grounded essence of Earth. Rich textured surfaces and wood finishes anchor the visitor in the solid and enduring strength of the land, while carefully placed plants enhance the natural atmosphere, connecting the space to the living world.

Moving deeper into the space, the model area emerges, where intricate architectural designs come to life. Here, the builder’s vision is showcased through a scale model, dramatically lit to symbolize the vast potential of Sky. The space is illuminated with soft, ambient lighting and glass windows that invite natural light, evoking the boundless expanse of the sky. Potted plants are strategically positioned throughout, further enhancing the feeling of openness and connection to nature.

Adjacent to this is the AV room, a cinematic experience of Fire that blazes through the screen with dynamic visuals and sounds. The fiery passion of creation is reflected in deep oranges that ignite a sense of energy and movement, sparking creativity and innovation in the design process. 

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The heart of the center consists of a series of discussion rooms, each thoughtfully crafted to stimulate conversation and collaboration. With modern, minimalist furniture and lighting, these rooms encourage both focus and interaction, while materials like stone and glass bring elements of Earth and Water into each space. 

In the unit model space, a tangible representation of a single room invites visitors to explore a slice of the builder’s larger vision. Here, design elements blend harmoniously to highlight craftsmanship and attention to detail, while the integration of all four elements ensures a seamless transition between spaces. The material library offers a tactile journey where visitors can feel and interact with various building materials. From the rough textures of stone and wood to the smooth, polished finishes of glass and metal, the library invites exploration of the Earth’s raw components, which form the foundation of every structure.

A central conference room radiates calm, with soft lighting and expansive views, creating an environment conducive to thoughtful discussion. The manager’s room offers a quiet retreat, with warm wood tones and plush furnishings, while the workstation provides a contemporary yet comfortable setting for everyday tasks. 

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