
Retail
Project
Concept Retail Store
Location
Milan, Italy
Design
Gayatri Gunjal
Curated Elegance
The design of this Milanese retail outlet is an embodiment of refined minimalism, a celebration of the curated beauty found in Italy’s iconic fashion houses. The space, both a haven and a showcase, unfolds across two levels — a road-level entrance leading to a carefully orchestrated journey that continues into the basement. Here, the focus is not on the space itself, but rather on the artistry it holds: the curated pieces are placed at the very heart of the design, commanding attention through their sheer elegance.



White walls, like a blank canvas, create a serene backdrop that allows the objects to shine. These walls are punctuated by subtle metallic structures, elegant yet unobtrusive, holding the designs as if they were rare treasures awaiting discovery. Acrylic, glass, and mirrors intermingle throughout, introducing a sense of lightness and fluidity. The mirrored surfaces reflect the curated items in infinite perspectives, enhancing their beauty and creating an illusion of infinite space within the compact environment.
Every corner of this space is an experience. The reflective materials blur the boundaries of the room, making the viewer feel as though they are stepping into a dreamlike realm of high fashion. It’s not just a store; it’s a sensory journey where design, material, and light converge, allowing the curated objects to narrate their story against a backdrop of sophisticated simplicity.