
Concept Design
Project
Exhibition Concept Design
Location
Milan, Italy
Design
Gayatri Gunjal
100 years of Italian Design, Milan
"100 Years of Italian Design" is an immersive journey through time, where visitors are transported into the heart of Italian creativity and innovation. The space, cloaked in darkness, creates a dramatic backdrop for the exhibits, with LED lights and projections gently guiding the way. Each decade is represented with physical models, films, and informative panels that tell the stories of pioneering designers and their groundbreaking work.



The projections on the walls breathe life into the history, while film reels and interactive displays capture the essence of each era. From the elegance of early modernism to the bold experimentation of the post-war period, every corner of the space is a tribute to the evolution of design. The exhibition culminates in an immersive finale that brings the past and future of Italian design into a dazzling, unified vision.
This exhibition isn’t just a walk through history—it’s an experiential homage to the visionaries who shaped the world of design, celebrating their lasting impact on art, culture, and innovation.